Remember the saying "inspect what you expected!" And this is well-recognized and rarely followed business imperative. Coaching delivers on that imperative by not just making plans, but FOLLOWING THROUGH on those plans.
Human beings are by nature great starters - coaches help them become great finishers!
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Note
1. Process of accountability can be defined as "coaching is helping people do what they already want to do".
2. Idea (as well as strategy) has no values, unless you make it happen as what is desired to be.
3. Special appreciation to my Clients - You have responded very well to my "simple, yet powerful coaching toolkit" of Worksheet II.